About Us

COLLEEN KEYWORTH

DIRECTOR OF SALES & MARKETING

Colleen Keyworth is a prominent figure in the HVAC industry, serving as the Director of Sales and Marketing at Online Access Inc., a Michigan-based web marketing company specializing in HVAC. With deep roots in the industry through her family’s HVAC and plumbing business, she possesses a profound understanding of the contracting landscape and the realities contractors face in running a profitable business. Her dedication to enhancing digital marketing strategies for HVAC contractors has established her as a recognized figure in the field. As an advocate for diversity and inclusion, Colleen holds distinguished roles such as the current President of the International Network for Women in Cooling (INWIC) and is a notable past president of Women in HVACR (WHVACR), with 9 years of service on the board. These positions underscore her commitment to forging pathways for women within the HVACR community. Her achievements have been recognized widely, evidenced by her inclusion in the ACHR News 2019 ‘Top 40 under 40’ in the HVACR Industry and receiving Service Nation's "Woman of the Year" award in 2020.

Beyond her executive roles, Colleen is an influential speaker and writer, sharing her insights on industry challenges, effective marketing strategies, and the significant role of women through various platforms, including podcasts and articles. Her work extends to her board positions with the Southeast Michigan Air Conditioning Contractors Association and The EGIA Foundation, further demonstrating her dedication to advancing the industry. Colleen Keyworth’s leadership, advocacy for women, and marketing acumen have made her a respected and inspiring figure in the HVACR community.

DAVE SQUIRES

PRESIDENT

Dave Squires is an industry veteran for over 45 years. In 2000, he launched Online Access, Inc. where he pioneered using the Internet cost-effectively to market residential HVAC & plumbing businesses. An HVAC mechanical contractor himself, Dave's working knowledge of the industry lets him put into perspective how to make today's communication technology work in a contracting business, as well as how to sort through all the clutter and hype about web marketing to which contractors are constantly being exposed. A regular presenter on Internet marketing specifically for the HVAC & plumbing industries, he has been invited to educate contractors at conferences and training organizations including Comfortech, CMX/Ciphex (Canada), Service World, International Roundtable, International Service Leadership, AirTime 500, Michigan ACCA and ASHRAE. Dave has been featured in and written articles for Contracting Canada, Contracting Business and the ACHR News.

Currently, hundreds of contractors use Dave's web site company, Online Access, to successfully provide them with a cost-effective Internet solution that will work in any contracting business. The company's PagePilot CMS system gives contractors direct access to their site, but most prefer sending requests in to be handled with a smile, usually in 24 hours or less.

Dave enjoys using his contracting and marketing background to educate other contractors, helping them understand the significance of the Internet's role in their marketing efforts.